I had the pleasure of working with Ryan and his team at Outcomes. Not Ideas, and I couldn’t be more impressed. Ryan’s ability to cut through the noise and get to the heart of a strategy is unmatched. He takes the time to truly understand your business and vision, then crafts solutions that are both practical and impactful. What really stands out about Ryan is how approachable and hands-on he is throughout the entire process. He’s not just a consultant; he’s a partner who genuinely cares about the success of his clients. His clear, actionable insights helped guide our branding and strategy in a direction that has made a real difference. If you’re looking for someone who combines strategic brilliance with a down-to-earth, collaborative approach, I HIGHLY recommend Ryan and his team at Outcomes. Not Ideas.

When we first collaborated with Outcomes. Not Ideas., their immediate understanding stood out. Our product was initially just a concept outlined in a PowerPoint and some spreadsheets. Now, thanks to their stewardship, we possess a distinct brand, a resonant message, and a product identity that is consistently reflected throughout our team, platform, and messaging, which we are proud of. Ryan's dynamism, coupled with his knack for gathering insights, fosters a conducive atmosphere for brainstorming and shaping ideas. The net result: a simple yet definitive brand message, and a comprehensive "playbook" that we live by. Thanks, Ryan.

Outcomes. Not Ideas. cares about our brand as their own. They did a great job in helping launch our brand and deliver excellent client service. They not only created beautiful multimedia assets, which we continue to use till today, but they also told authentic stories behind the brand. They were a big part of our success in the brand launch journey in the new city.

I would highly recommend Ryan for any new or established business looking to create a brand that is truly relevant to its consumers. His approach to brand management and creation is straightforward and to the point. He can analyze a brand and then effectively communicate that brand message to any consumer demographic. I have personally seen many brands that he has managed grow beyond expectations. He’s your go-to guy when it comes to problem-solving, content creation and creative strategy.

In working with Ryan and his team at Outcomes. Not Ideas, and one exercise in particular hit me hard, what I now call the “killing exercise.” It was a wake-up call both personally and professionally. It forced me to confront the truth that everything I do has a cost; the real question is whether that cost is worth it, and if so, why. That single shift in thinking changed how I evaluate decisions, priorities, and purpose. What stood out most was the radical honesty of the process. You don’t just get frameworks, you get a mirror. You leave with a reality check that reminds you this is all on you. The methods and tools only work if you do. That clarity has stayed with me ever since.

Working with Outcomes, Not Ideas has helped solidify the brand, operations, and offerings at Elefun Play Center. Having everything organized and simplified has completely changed how my first business now operates. Working with Ryan has helped shape the entirety of my business. He was able to fix my biggest hiccups and guided me by focusing and simplifying both the business and the brand. If you need support in identifying gaps and finding the drive to succeed in your business, Outcomes. Not Ideas. would be a great partner to have.

Working with Outcomes. Not Ideas. has been integral because they’ve been able to bring an outside perspective, take the time to really understand what we do, analyze the brand and come up with creative that fits the brand really well. Having something put back to us from someone else’s point of view has been really helpful for us to discuss the ways in which we want to profile our company.

Our team wanted to create a video piece that we could share with our entire school community about reuniting back at school after months of being off because of the COVID-19 pandemic. The moment we reached out to Outcomes. Not Ideas, and they were super responsive, friendly and eager to help. Ryan and his team guided us through the whole project, growing it from a simple idea to a finished product that was sincere, heartfelt and impactful - something that really captured the community/family feel we have at Meadowridge School. They definitely took the time to understand our culture and values to ensure they could deliver a successful end result. We were extremely pleased with the outcome of their work, their professionalism, and how much they care. We will certainly be looking to hire Outcomes. Not Ideas. for our more storytelling and video projectst

The biggest win has been starting from the ground up — building systems and processes so the business can run more efficiently. Before, things were reactive and inconsistent. Now, there’s a solid structure that supports growth and makes day-to-day operations smoother. One of the hardest challenges I faced was hiring. I had never done it before and honestly didn’t know where to start. With Ryan’s leadership, I gained the confidence to approach the process, make decisions, and trust myself as a leader. It felt like moving from hesitation to ownership. If I were having a pint with someone, thinking about working with Outcomes. Not Ideas., I’d tell them to expect real accountability and tough questions. They don’t let you skate by — they push you to be honest with yourself and your business. It’s uncomfortable at times, but exactly what you need to move forward.

I had the pleasure of working with Ryan and his team at Outcomes. Not Ideas, and the experience was incredibly clarifying. The most impactful moment for me was realizing how much I’d been undervaluing my work and trying to appeal to everyone. Ryan has a real gift for cutting through the noise and helping you see your true value. That shift gave me the confidence to focus on the clients who actually want transformation, not just more information. What stood out most was how actionable the insights were. We mapped out a clear path to automate my Relationship Audit as an evergreen entry offer that naturally leads into my higher-tier programs. I also left with a much deeper understanding of how powerful sales language can be when it speaks directly to pain and desire, it changed how I sell and connect.

Ryan is an absolute all-star. Never have I ever experienced a branding journey like the one I took with him and his team. His ability to take my story, my business, my desired impact and my vibe and blend it into a tangible and scalable message and image was a display of mastery. I recommend Outcomes. Not Ideas. to all of my friends, colleagues and associates because you will not find another human out there that brings the same raw, real, honest integrity to the plate... Especially one that will match it with the talent.
Working with Ryan is not a marketing or branding experience; it's an act of him pulling the soul out of your business and leveraging it to accomplish all of your personal and professional goals. I cannot recommend this man enough. Thanks, Ry, you're a master of your craft.

Working with the team at Outcomes. Not Ideas. exceeded my expectations. I started this journey with the assumption that they would take care of the basic branding needs that my business required. What I didn’t realize was that I would come away with a brand that I was so proud to showcase. From the first point of contact all the way to through this process, I felt taken care of. The team took all the aspects of my business and brought it to life in a way that I never could and the only way that was possible was through a thorough discovery process. The team wanted to know where I came from, who I was and how I ran my business. From this point on the team worked tirelessly to give my business what it needed in a timeline that I didn’t think was possible. If anyone out there is looking for help in this space, then you couldn’t be in better hands. They are attentive, patient, hardworking and have a deep knowledge of what it takes to build a successful brand that speaks to who you are. I will recommend this team to my entire network. Thank you again. Keep putting your clients first!

Ryan is the consummate professional. Through the years and over many projects, I have come to know him as an extremely dedicated individual with a sharp focus on harmonious outcomes and positive results. Ryan's ability to carefully listen to the needs of a project, combines flawlessly with his smart, actionable and strategic approach at every stage of the game. He is a dream to collaborate with, and I not only recommend him without hesitation, but I also look forward to many more exciting projects with him on our team.

It is not often that you come across a dynamic person such as Ryan who has the ability to resonate so well with the people he is working with. In the last 6 months of working with him, he has helped me take my business to the next level. Ryan was able to ask me direct, tough questions and help me work through to find the answers. As a business owner, it can be a struggle figuring out your ‘why’, and Ryan was able to help me with that. He did his homework on my brand and others that are similar to mine and was able to offer me exponential support. I can say with confidence that working with Ryan has changed my brand for the better.