You’re the experts. Sales? That’s where we come in.
We coach service-based experts and companies to start selling like the experts they are. Leading you to close more, charge more, and work with the exact customers you want to do business with.
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Founders, CEOs, and sales professionals of service-based businesses, who are leaving money on the table every month, because their sales aren't closing.
You have deals in front of you right now. Some stalling. Some slipping. Some going to competitors you know you’re better than.
You're done hoping and trying. You want to show up like the expert you are, close with confidence, to start selling & earning more.
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Sales coaching and advisory, built on a formula designed specifically for service-based businesses.
Relationship Management. The long game. The people side of things. The foundation of every deal.
Business Development. The engine. How you find, qualify, and advance new business.
Closing. The finish. Turning relationships and opportunities into cash.
Three pillars. One outcome: getting you and your business to sell & earn more.
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A dedicated partner, obsessed with making sales easy for you and your business.
Coaching from the sidelines? Not us. We're in it with you. From start to finish.
15+ years mastering the three things you need: relationship management, business development, and closing. The part you're stuck on, we've spent a career on.
Expect candour, heart, sincerity and expertise.
You know how you're selling isn't working.
The Selling Made Easy Audit shows you exactly where you’re stuck and how to fix it.
It takes 5-minutes. Then book your free strategy call to walk through your results.
Sales doesn’t need to be so hard. Here’s why you’re stuck.
Every business and every seller is different. But the reason you’re not selling enough traces back to one, two, or all three of the following areas.
1. You struggle to build, manage, and leverage customer relationships.
You don't know how to build them from cold, or lack the confidence to. You don't nurture the customers you've already won long after the sale. You're not positioned as the expert in the rooms that matter. You're missing the internal relationships that quietly move your deals. So the deals that should come from trust and loyalty never do.
2. You’re finding it hard to develop new business.
You're not sure who you should be talking to. You've got no real pipeline from cold, warm, or referred sources. You can't tell a real opportunity from not, so you waste time with the wrong leads. Your discovery process scratches the surface instead of uncovering the real pain. And deals stall between interest and decision. So new business stays slow and unpredictable.
3. You aren’t closing.
You're pitching and trying to convince instead of guiding customers to yes. Your offers and proposals don't match the exact problem. You're pricing on the hours you put in, not the value you create. You freeze on objections. You miss the buying signals. You chase instead of following up. So deals stall, closing drags, and the cash doesn't come in.
The first step? Find out which one is keeping you stuck.
Here's how we make selling easy.
The Selling Made Easy Formula™
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One formula. Three pillars that make selling easy for service-based businesses:
Relationship Management, Business Development, and Closing.
Built for founders, CEOs, and sales professionals who are serious about upping their sales game, revenue, and profitability.
Most of us were never taught or trained on how to sell like an expert. That changes now.
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The real game. The people side of things. The foundation of every deal.
We get you building relationships from cold, nurturing the ones you've won, and positioning yourself as the expert in every room.
Building new business relationships from cold
Nurturing the customers you already have, long after the sale closes
Positioning yourself as the expert in every relationship you're in
Managing the internal team relationships that quietly move your deals through
Becoming the kind of person people actually want to do business with
The Result: You go from chasing strangers to a network that trusts you, refers you, and comes back. You're the expert people want to buy from. Relationships become your unfair advantage.
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The engine. How you generate and advance new business opportunities.
We get you talking to the right people, building a real pipeline, and moving deals from interest to decision without the stall.
Identifying exactly who you should be talking to
Building a pipeline from cold, warm, and referred sources
Qualifying real opportunity from noise so you spend time where it counts
Running discovery that uncovers real pain, not surface-level symptoms
Advancing deals from interest to decision without stalling
Reading the room and reading the deal in front of you
The Result: You always know where your next deal is coming from. A pipeline that fills itself and moves. No more feast or famine.
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The finish. Turning relationships and opportunities into cash.
We get you building offers that fit, pricing on value, handling objections, and asking for the sale without the push.
Building offers and proposals that match the exact problem
Pricing on the value you create, not the hours you put in
Asking for the sale without being pushy or needy
Handling objections across value, time, status, and price
Reading buying signals before the customer says them out loud
Following up without chasing
Closing and collecting cash
The Result: You close with confidence. Deals get bigger, cycles get shorter, and the cash comes in. Selling stops being a guessing game and one that you own.
Every month you continue to sell the way you are, you’re leaving revenue and profit on the table.
Ready to see what's keeping you from selling & earning more?
Here’s how we work together to make selling easy.
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5 minutes. It shows you exactly what’s keeping you from selling & earning more.
Then book your 45-minute strategy call to walk through your results and discuss what’s next.
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A weekly group for founders, CEOs, and sales pros who want the reps. Every week, we work through one pillar of the Selling Made Easy Formula and solve your live deals in real time.
Relationship management, business development, and closing until selling like an expert is second nature.
$399/month. Month to month.
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A private workshop, one-on-one or exclusive to your business.
We get under the hood to review all three pillars: Relationship Management, Business Development, and Closing.
We go deep on your deals, your numbers, your customers, the people responsible for selling, your culture, and where you're stuck. You walk out with a strategic plan and the confidence to know exactly what to do next. So selling becomes easy.
Virtual: starts at $4,950. In-person: custom pricing.
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Longer-term custom engagements for when you need experts in your corner. We enroll the right expert partners to work across business development, sales initiatives, and internal growth around your team, your people, and how they sell.
A long-term partnership, in the work with you, customized to exactly what your business needs. An objective expert partner across the deals, the decisions, and the conversations. A second set of eyes when it counts.
We sit in on the deals. We roleplay the hard conversations. We strategize with leadership. We're in your corner throughout.
Scoped and priced per engagement.
Start with the Selling Made Easy Audit.
Then pick the way in that fits where you're at.
This is why we do what we do.
The clients we work with are thinkers. Doers. Experts. Good people. Big brains. They've built businesses on what they know how to do better than anyone else.
The problem they solve is real. The work is great. But selling what they do? That's a different story.
Most just haven't been taught how. Or it doesn't come naturally. Or they know the work so well that they can't explain it simply.
We get it. We've been there.
Whether you're selling IP, selling your thinking, or delivering a service in a competitive space, selling real change and real outcomes can get confusing.
Sometimes it's because you know too much. Sometimes it's because your sector is crowded and everyone sounds the same. But mostly it's this: the work you do is more nuanced than a product. You're not selling a thing off a shelf.
You're selling a service. And a service is a different game to sell.
15+ years in this game. From global brands to start-ups. We understand selling and live selling at an expert level.
Not advising from the sidelines. Inside. Carrying a sales bag. Sitting with founders in their offices. Going through P&Ls. Closing deals across global brands, professional services, and founder-led companies building from scratch.
The same thing kept showing up.
Experts at the work. Stuck on how to sell what they do, charge what they're worth, and show up like the experts they already are.
And the help they were getting was fragmented. Sales coaches who'd never carried a bag. Business coaches who'd never run a business. Freelancers handing over decks that never got used. People selling ideas instead of getting to work to deliver the outcome.
So we built what they actually needed.
One partner. One formula. In the work with you. Until sales is easy.
We understand the kind of expert help you’re looking for. Here’s how we get started.
We work with great people and even better brands.
“I wanted to officially welcome you to the JD brand! Congratulations on a successful pitch for the Jack Daniels business in support of our recruitment efforts and affinity building among LDA to 24YO across Canada. You were specifically being brought on to reshape what was once called our National Campus Program to make Jack meaningfully distinct (From Jager/Jameson) and a brand that LDA - 24YO ultimately consider and purchase. Well done!
— Nicole Olivia, Senior Brand Manager, Canada. Industry: Beverage Alcohol
“Working with Outcomes. Not Ideas. has been integral because they’ve been able to bring an outside perspective, take the time to really understand what we do, analyze the brand and come up with creative that fits the brand really well. Having something put back to us from someone else’s point of view has been really helpful for us to discuss the ways in which we want to profile our company.”
— Daniel LePage, Director of Marketing, Canada. Industry: Automotive
It’s been a pleasure dealing with Outcomes. Not Ideas. during the process of building our brand. The team have been thorough and on point in every aspect of the process. They have been prompt, and everything has been well documented. I couldn’t have asked for a better experience. My team and I are excited to continue to shape our brand and advertising needs with the team. I would recommend them to anyone looking for design, brand and marketing, who has an understanding of what a small business requires to succeed.”
— Victor Meira, Founder & CEO, Canada. Industry: Audio Installation
“Outcomes. Not Ideas. cares about our brand as their own. They did a great job in helping launch our brand and deliver excellent client service. They not only created beautiful multimedia assets, which we continue to use till today, but they also told authentic stories behind the brand. They were a big part of our success in the brand launch journey in the new city.”
—Cissy Chen, Founder & CEO, Vancouver, BC. Industry: Health & Wellness
From those we’ve helped sell & earn more.
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Adrian Duke - Founder, Chief Designer Officer | IX Labs Inc.
I had the pleasure of working with Ryan and his team at Outcomes. Not Ideas, and I couldn’t be more impressed. Ryan’s ability to cut through the noise and get to the heart of a strategy is unmatched. He takes the time to truly understand your business and vision, then crafts solutions that are both practical and impactful. What really stands out about Ryan is how approachable and hands-on he is throughout the entire process. He’s not just a consultant; he’s a partner who genuinely cares about the success of his clients. His clear, actionable insights helped guide our branding and strategy in a direction that has made a real difference. If you’re looking for someone who combines strategic brilliance with a down-to-earth, collaborative approach, I HIGHLY recommend Ryan and his team at Outcomes. Not Ideas.
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Chris Carroll - General Manager & SVP, Freight Club | Subsidiary of Cymax Group
When we first collaborated with Outcomes. Not Ideas., their immediate understanding stood out. Our product was initially just a concept outlined in a PowerPoint and some spreadsheets. Now, thanks to their stewardship, we possess a distinct brand, a resonant message, and a product identity that is consistently reflected throughout our team, platform, and messaging, which we are proud of. Ryan's dynamism, coupled with his knack for gathering insights, fosters a conducive atmosphere for brainstorming and shaping ideas. The net result: a simple yet definitive brand message, and a comprehensive "playbook" that we live by. Thanks, Ryan.
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Danielle Christensen - Director, Development & Community Relations | Meadowridge School
Our team wanted to create a video piece that we could share with our entire school community about reuniting back at school after months of being off because of the COVID-19 pandemic. The moment we reached out to Outcomes. Not Ideas, and they were super responsive, friendly and eager to help. Ryan and his team guided us through the whole project, growing it from a simple idea to a finished product that was sincere, heartfelt and impactful - something that really captured the community/family feel we have at Meadowridge School. They definitely took the time to understand our culture and values to ensure they could deliver a successful end result. We were extremely pleased with the outcome of their work, their professionalism, and how much they care. We will certainly be looking to hire Outcomes. Not Ideas. for more storytelling and video projects.
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Louis To - Director of Sales | Mark Anthony Brewing Canada
I would highly recommend Ryan for any new or established business looking to create a brand that is truly relevant to its consumers. His approach to brand management and creation is straightforward and to the point. He can analyze a brand and then effectively communicate that brand message to any consumer demographic. I have personally seen many brands that he has managed grow beyond expectations. He’s your go-to guy when it comes to problem-solving, content creation and creative strategy.
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Shannon Pearson - Founder, People & Culture Leader | ReformIQ
In working with Ryan and his team at Outcomes. Not Ideas, and one exercise in particular hit me hard, what I now call the “killing exercise.” It was a wake-up call both personally and professionally. It forced me to confront the truth that everything I do has a cost; the real question is whether that cost is worth it, and if so, why. That single shift in thinking changed how I evaluate decisions, priorities, and purpose. What stood out most was the radical honesty of the process. You don’t just get frameworks, you get a mirror. You leave with a reality check that reminds you this is all on you. The methods and tools only work if you do. That clarity has stayed with me ever since.
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Jufar Lai - Founder, CEO | Elefun Play Center
Working with Outcomes, Not Ideas has helped solidify the brand, operations, and offerings at Elefun Play Center. Having everything organized and simplified has completely changed how my first business now operates. Working with Ryan has helped shape the entirety of my business. He was able to fix my biggest hiccups and guided me by focusing and simplifying both the business and the brand. If you need support in identifying gaps and finding the drive to succeed in your business, Outcomes. Not Ideas. would be a great partner to have.
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Trevor Converse - Founder | Atlas Irrigation Ltd.
The biggest win has been starting from the ground up — building systems and processes so the business can run more efficiently. Before, things were reactive and inconsistent. Now, there’s a solid structure that supports growth and makes day-to-day operations smoother. One of the hardest challenges I faced was hiring. I had never done it before and honestly didn’t know where to start. With Ryan’s leadership, I gained the confidence to approach the process, make decisions, and trust myself as a leader. It felt like moving from hesitation to ownership. If I were having a pint with someone, thinking about working with Outcomes. Not Ideas., I’d tell them to expect real accountability and tough questions. They don’t let you skate by — they push you to be honest with yourself and your business. It’s uncomfortable at times, but exactly what you need to move forward.
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Cam MacDougall - Founder, CEO | Inbodied Performance
Ryan is an absolute all-star. Never have I ever experienced a branding journey like the one I took with him and his team. His ability to take my story, my business, my desired impact and my vibe and blend it into a tangible and scalable message and image was a display of mastery. I recommend Outcomes. Not Ideas. to all of my friends, colleagues and associates because you will not find another human out there that brings the same raw, real, honest integrity to the plate... Especially one that will match it with the talent.
Working with Ryan is not a marketing or branding experience; it's an act of him pulling the soul out of your business and leveraging it to accomplish all of your personal and professional goals. I cannot recommend this man enough. Thanks, Ry, you're a master of your craft. -
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Paul Piche - Founder, Real Estate Agent | Paul Piche Realty
Working with the team at Outcomes. Not Ideas. exceeded my expectations. I started this journey with the assumption that they would take care of the basic branding needs that my business required. What I didn’t realize was that I would come away with a brand that I was so proud to showcase. From the first point of contact all the way to through this process, I felt taken care of. The team took all the aspects of my business and brought it to life in a way that I never could and the only way that was possible was through a thorough discovery process. The team wanted to know where I came from, who I was and how I ran my business. From this point on the team worked tirelessly to give my business what it needed in a timeline that I didn’t think was possible. If anyone out there is looking for help in this space, then you couldn’t be in better hands. They are attentive, patient, hardworking and have a deep knowledge of what it takes to build a successful brand that speaks to who you are. I will recommend this team to my entire network. Thank you again. Keep putting your clients first!
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Jordan Kallman - Founder, CEO | The Social Concierge Agency
Ryan is the consummate professional. Through the years and over many projects, I have come to know him as an extremely dedicated individual with a sharp focus on harmonious outcomes and positive results. Ryan's ability to carefully listen to the needs of a project, combines flawlessly with his smart, actionable and strategic approach at every stage of the game. He is a dream to collaborate with, and I not only recommend him without hesitation, but I also look forward to many more exciting projects with him on our team.
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Mikaela Karram Hokanson - Founder, CEO | Talk Mental To Me
It is not often that you come across a dynamic person such as Ryan who has the ability to resonate so well with the people he is working with. In the last 6 months of working with him, he has helped me take my business to the next level. Ryan was able to ask me direct, tough questions and help me work through to find the answers. As a business owner, it can be a struggle figuring out your ‘why’, and Ryan was able to help me with that. He did his homework on my brand and others that are similar to mine and was able to offer me exponential support. I can say with confidence that working with Ryan has changed my brand for the better.
You’ve got a question. We’ve got an answer.
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If you run a service-based business and need help with how you sell and close, yes.
We adapt the three pillars, Relationship Management, Business Development, and Closing, to your business. The outcome stays the same. Getting you to sell & earn more.
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The Selling Made Easy Audit is free.
Closers Only is $399/month. Month to month.
The Outcome Workshop starts at $4,950 virtually. In-person is scoped per client.
Partner in Crime Engagements are scoped and priced per engagement.
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Depends on where you start.
Some are ready to sharpen their closing right away. Others need to build the relationships or the pipeline first.
Most see measurable improvement in pipeline, revenue, and margin within the first 30 days.
Your mindset and relationship with selling? Immediately.
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Most have. That's why we don't operate like business coaches or freelancers.
No decks. No ideas without execution. No advice from the sidelines.
We're in the work with you. Not above it.
Our job isn't to make more work for you.
It's to sharpen how you build and manage relationships, how you approach and execute business development, and how you close like an expert. Everything goes back to you selling & earning more.
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Like having a Partner in Crime.
Someone in your corner who's direct, honest, and supports you week in and week out.
We get into the weeds on the relationships that move your deals. We obsess over the art and science of business development. We simplify the money game and the close.
We get into the stuff no one else wants to touch.
It's always confidential. And we don't disappear when it gets hard. That's when we lean in.
Want the real preview?
Look at our content. Any of our social channels.
That's the culture, the approach, all of it. What you see is what you get. Expect sincerity. Expect candor.
We have a lot of fun, and we work really hard.
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Yes. It's core to the work we do with our clients.
We help you see the value you deliver, price it right, tell the story behind it, and sell it without flinching.
Most service-based businesses are undercharging. We fix that.
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Yes. Think training and development. Not "business coaching."
We work directly with you, your salespeople, and anyone else who touches selling. Until they show up and sell like the experts your business needs them to be.
Your people are your biggest asset and your biggest risk.
We work with you to raise performance across the three pillars, relationships, business development, and closing, and give your people the confidence to show up and sell like the experts they already are.
If you’ve read this far, you’re ready to fix your sales problem.
Start with the Selling Made Easy Audit.
In 5 minutes, you'll see exactly what’s keeping you from selling & earning more.
Then book your 45-minute Strategy Call to talk through your results and see how we can help.
You’re experts at what you do. It’s now time to start selling like it.
Get started by taking the Selling Made Easy Audit today.
New Business:
Email: ryan@outcomesnotideas.com
Tel: (778) 985 - 7555
LinkedIn: Ryan Anthony