Simplify your sales and marketing. Sell & earn more.
If you're here, you're a growing service business struggling with your sales and marketing. It should be simpler and helping you sell & earn more. It's not - and you're looking for expert help.
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Founders, CEOs, and leaders of growing service businesses - from pretty to gritty, white-collar to blue.
You're growing. And the sales and marketing that got you here aren't built for where you're headed.
Right now, you're sitting with one, two, or all three of these problems:
Your Story: What makes you the solution to your customer's problem isn't simple or clear.
Your Marketing: It feels more like guesswork than strategy. It isn't scalable, and it isn't working.
Your Sales: You aren't closing, and it's costing you.
You're looking for an expert partner. The kind who's played in big games, marketed and sold for big companies, and keeps things simple.
Someone to get under the hood of your business, find clarity in your story, and simplify your sales and marketing.
A Partner in Crime dedicated to one thing - helping you sell & earn more.
That's who we work with.
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Every growing service business is different. But the problem always traces back to one, two, or all three of the same places: the story, the marketing, or sales.
So that's exactly where we go to work.
The Story to Sales Program is a custom-fit, three-phase program built specifically for your business:
Phase 1: Define The Story: We find clarity in who you serve, what you solve, and why customers choose you. Simple offers. Right pricing. A story that sells.
Phase 2: Simplify Marketing: We build the program that tells your story, drives consistent demand, and brings in the right customers.
Phase 3: Sell Like An Expert: We build the system and equip your team to lead sales conversations with confidence and close without flinching.
Then, if needed, we become your ongoing sales and marketing expert - driving strategy, developing your team, and helping you close deals that allow you to sell & earn more.
Three phases. One outcome - sell & earn more.
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You’re working with experts. No rookies. No theory or B.S. jargon. We simplify and get back to basics.
Obsessed with one thing - helping you sell & earn more.
When your story isn't clear, your marketing isn't working, and you aren't closing - selling & earning more feels impossible.
Something's off. Find out what.
Take the Sales & Marketing Complexity Audit.
10 minutes or less to see what's keeping you from selling & earning more.
Your sales and marketing aren't simple. Here’s why.
Every growing service business is different, but the problem always traces back to one, two, or all three of these areas.
1. The story isn't clear.
You're not sure who you really serve. You're trying to sell to everyone. What you do sounds like everyone else in your space. Your offers are hard to explain and harder to buy. You don't know how to price for what you're actually worth. And you're throwing money at sales and marketing without knowing if it's working.
2. Your marketing isn’t working.
Your brand isn't attracting the right customers or separating you from the competition. Your marketing isn't driving leads. Content is scattered, inconsistent, or nonexistent. There's no clear path from someone finding you to someone buying from you. And the customers showing up aren't always the ones you want.
3. Your sales aren’t closing.
There's no real pipeline and no real process - and you can't scale on referrals alone. When it's time to close, the conversation turns into a pitch instead of a sales conversation. Your team isn't equipped to lead with confidence or handle objections without flinching. And revenue? It's a guessing game every single month..
The first step is free. Find out exactly what's keeping you from selling & earning more.
Wondering how we actually do it?
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An expert 3-phase process that clarifies your story and simplifies your sales and marketing.
You want a sales and marketing program custom-fit for your business - one that’s scalable as you grow.
After working with hundreds of service businesses, from white-collar to blue, we built exactly that.
Simple. Custom. Scalable. Yours. Three phases.
One outcome: sell & earn more.
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Every great sales and marketing program starts with a story.
But before you can tell it, you need to know who you're telling it to, what you're selling, and why customers choose you over everyone else. This is where we find that.
Define your ideal customer and the problem you solve for them.
Define the solution you deliver and the value it creates in the lives of your customers.
Determine the market position you own that separates you from your competition.
Simplify your offers so they're easy to sell.
Lock in pricing that reflects your value and protects your margin.
Set the 12-month objectives that sales and marketing are responsible for.
The Result:
You know the customer you serve, the problem you solve, the solution, and the value you deliver. The story is simple and clear. Your offers are easy to sell and priced right. Your pricing protects your margin. Now your sales and marketing have something to work with.
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With the story clear, marketing is up next. Now we build the program that tells your story, builds demand, and attracts the right customers.
Align your brand to attract the right customers and separate yourself from the competition.
Define the customer journey from awareness to recurring buyer.
Build a marketing plan that drives consistent demand from your ideal customers.
Develop content and stories to connect and engage your market online and offline.
Define the numbers that matter: Customer Acquisition Cost and Lifetime Value to set your marketing budget.
Build the tools and assets needed to execute the marketing plan.
The Result:
Your brand attracts. Your story connects. Your marketing is driving demand from the right customers. Content has a purpose. Your brand attracts. Your story connects. Your marketing is driving demand from the right customers. Content has a purpose. You know exactly what to spend, what it costs to acquire a customer, and what they're worth. Sales is now set up to do its job.
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The story is clear. Marketing brings them in, and sales closes them. This is where the program comes to life, and you start selling & earning more.
Build a business development plan that produces consistent, predictable revenue.
Develop your lead management and pipeline so nothing falls through the cracks.
Equip your team to lead sales conversations with confidence and handle objections without flinching.
Build proposals that make closing and collecting straightforward.
Review deals together to increase deal size and simplify closing.
The Result:
Your sales and marketing are working as one. Conversations are converting. Deals are closing. Revenue is predictable. Profit is measurable. You're selling & earning more.
The Story to Sales Program™
Every month that your sales and marketing aren't working together is a month of revenue left on the table.
Ready to see what's keeping you from selling & earning more?
Here’s how we work together to simplify your sales and marketing.
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10 minutes. That's all it takes to find out exactly where your sales and marketing are breaking down.
Answer a few simple questions and walk away with a clear picture of what's working, where the gaps are, and what's keeping you from selling and earning more.
Then we get on a free, 45-minute strategy call to walk through what the audit uncovered, where your business is, and determine whether and how we can help.
No pitch. No pressure. Just an honest conversation about what's keeping your sales and marketing from working together, and whether we're the right fit.
Free. No strings. Just clarity.
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This is where we get under the hood.
Before we build anything, we need to know your business inside and out.
We spend a day with you and your leadership team getting into the good, the bad, and the ugly. Your people. Your story. Your strengths and gaps. The competitive landscape. The culture. The things you've been wanting to fix but haven't had the right partner to tackle.
We come prepared. Before the day starts, we've already reviewed your financials, the story, your marketing, and your current state with sales. We're going deep from the moment we sit down.
By the end, you walk away with a defined outcome - a clear audit of your story, marketing, and sales, the work that needs to get done across all three, and exactly what it's going to cost to do it.
For some, that's the answer they needed. They take it and run. For others, that's where Step 3 begins.
1-Day Workshop: $5,000
2-Day+ Workshop: Custom pricing
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No two businesses are the same. So no two programs are either.
The scope, the timeline, and the investment - all defined in the Outcome Workshop. No surprises. No guessing. Just a clear plan being executed properly.
We do the heavy lifting. Working directly with your key stakeholders for collaboration and approvals, we design and build your custom-fit sales and marketing program - keeping it simple, keeping it moving, and making sure it's done right.
Not done for done's sake. Done properly. Built to last.
By the end, your story is clear, your marketing is working, and your sales are closing. The three problems that brought you here are solved - and you're set up to sell & earn more.
Starting at $5,000/month.
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Your sales and marketing program only works if the people running it can execute it.
This is where we work directly with your teams and individuals - in the room, on the call, and in the field - training and developing everyone who touches sales and marketing until they show up like the experts your business needs them to be.
And for those who want to keep us in their corner as their sales and marketing expert - we work alongside you to tell your story, support ongoing marketing, and help you develop new business; crafting deals and helping you close.
Each Closers Only engagement is customized and priced per client.
The first step takes 10 minutes. See exactly where your sales and marketing are breaking down.
Take it today.
Why Sales & Marketing For Service Businesses?
Service businesses are people-first industries. From the creative fields to the specialized trades. From basic, consistent revenue-generating sectors to the transformative. White collar to blue.
These are businesses built on expertise, craft, and reputation. The backbone of economies. The ones with the greatest potential to sell & earn more - and the ones who have the hardest time finding the right help to do it.
They're good at what they do. Great, even. But commoditization is real. When you can't clearly tell your story, articulate your value, or separate yourself from the competition, price becomes the only conversation.
That's what kept me up at night.
I've spent 15+ years inside sales and marketing. Not advising from the sidelines - inside. Leading global brands. Working across dynamic markets, selling and marketing to different customers and consumer types. Learning what works, what doesn't, and what it actually takes to grow. All of it done with one thing in mind - keep it simple and profitable.
And in all of it, the same problem kept showing up. Sales and marketing weren't working together. Nobody was keeping things simple. The help available was fragmented - sales coaches who couldn't speak marketing, marketers who had never carried a bag, agencies selling ideas instead of outcomes. Good people growing good businesses were leaving money on the table because nobody was solving both at once.
So alongside a great team of expert partners, I built something that does.
We’ve worked with great brands.
“I wanted to officially welcome you to the JD brand! Congratulations on a successful pitch for the Jack Daniels business in support of our recruitment efforts and affinity building among LDA to 24YO across Canada. You were specifically being brought on to reshape what was once called our National Campus Program to make Jack meaningfully distinct (From Jager/Jameson) and a brand that LDA - 24YO ultimately consider and purchase. Well done!
— Nicole Olivia, Senior Brand Manager, Canada. Industry: Beverage Alcohol
“Working with Outcomes. Not Ideas. has been integral because they’ve been able to bring an outside perspective, take the time to really understand what we do, analyze the brand and come up with creative that fits the brand really well. Having something put back to us from someone else’s point of view has been really helpful for us to discuss the ways in which we want to profile our company.”
— Daniel LePage, Director of Marketing, Canada. Industry: Automotive
It’s been a pleasure dealing with Outcomes. Not Ideas. during the process of building our brand. The team have been thorough and on point in every aspect of the process. They have been prompt, and everything has been well documented. I couldn’t have asked for a better experience. My team and I are excited to continue to shape our brand and advertising needs with the team. I would recommend them to anyone looking for design, brand and marketing, who has an understanding of what a small business requires to succeed.”
— Victor Meira, Founder & CEO, Canada. Industry: Audio Installation
“Outcomes. Not Ideas. cares about our brand as their own. They did a great job in helping launch our brand and deliver excellent client service. They not only created beautiful multimedia assets, which we continue to use till today, but they also told authentic stories behind the brand. They were a big part of our success in the brand launch journey in the new city.”
—Cissy Chen, Founder & CEO, Vancouver, BC. Industry: Health & Wellness
From those we’ve helped sell & earn more.
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Adrian Duke - Founder, Chief Designer Officer | IX Labs Inc.
I had the pleasure of working with Ryan and his team at Outcomes. Not Ideas, and I couldn’t be more impressed. Ryan’s ability to cut through the noise and get to the heart of a strategy is unmatched. He takes the time to truly understand your business and vision, then crafts solutions that are both practical and impactful. What really stands out about Ryan is how approachable and hands-on he is throughout the entire process. He’s not just a consultant; he’s a partner who genuinely cares about the success of his clients. His clear, actionable insights helped guide our branding and strategy in a direction that has made a real difference. If you’re looking for someone who combines strategic brilliance with a down-to-earth, collaborative approach, I HIGHLY recommend Ryan and his team at Outcomes. Not Ideas.
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Chris Carroll - General Manager & SVP, Freight Club | Subsidiary of Cymax Group
When we first collaborated with Outcomes. Not Ideas., their immediate understanding stood out. Our product was initially just a concept outlined in a PowerPoint and some spreadsheets. Now, thanks to their stewardship, we possess a distinct brand, a resonant message, and a product identity that is consistently reflected throughout our team, platform, and messaging, which we are proud of. Ryan's dynamism, coupled with his knack for gathering insights, fosters a conducive atmosphere for brainstorming and shaping ideas. The net result: a simple yet definitive brand message, and a comprehensive "playbook" that we live by. Thanks, Ryan.
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Danielle Christensen - Director, Development & Community Relations | Meadowridge School
Our team wanted to create a video piece that we could share with our entire school community about reuniting back at school after months of being off because of the COVID-19 pandemic. The moment we reached out to Outcomes. Not Ideas, and they were super responsive, friendly and eager to help. Ryan and his team guided us through the whole project, growing it from a simple idea to a finished product that was sincere, heartfelt and impactful - something that really captured the community/family feel we have at Meadowridge School. They definitely took the time to understand our culture and values to ensure they could deliver a successful end result. We were extremely pleased with the outcome of their work, their professionalism, and how much they care. We will certainly be looking to hire Outcomes. Not Ideas. for more storytelling and video projects.
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Louis To - Director of Sales | Mark Anthony Brewing Canada
I would highly recommend Ryan for any new or established business looking to create a brand that is truly relevant to its consumers. His approach to brand management and creation is straightforward and to the point. He can analyze a brand and then effectively communicate that brand message to any consumer demographic. I have personally seen many brands that he has managed grow beyond expectations. He’s your go-to guy when it comes to problem-solving, content creation and creative strategy.
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Shannon Pearson - Founder, People & Culture Leader | ReformIQ
In working with Ryan and his team at Outcomes. Not Ideas, and one exercise in particular hit me hard, what I now call the “killing exercise.” It was a wake-up call both personally and professionally. It forced me to confront the truth that everything I do has a cost; the real question is whether that cost is worth it, and if so, why. That single shift in thinking changed how I evaluate decisions, priorities, and purpose. What stood out most was the radical honesty of the process. You don’t just get frameworks, you get a mirror. You leave with a reality check that reminds you this is all on you. The methods and tools only work if you do. That clarity has stayed with me ever since.
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Jufar Lai - Founder, CEO | Elefun Play Center
Working with Outcomes, Not Ideas has helped solidify the brand, operations, and offerings at Elefun Play Center. Having everything organized and simplified has completely changed how my first business now operates. Working with Ryan has helped shape the entirety of my business. He was able to fix my biggest hiccups and guided me by focusing and simplifying both the business and the brand. If you need support in identifying gaps and finding the drive to succeed in your business, Outcomes. Not Ideas. would be a great partner to have.
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Trevor Converse - Founder | Atlas Irrigation Ltd.
The biggest win has been starting from the ground up — building systems and processes so the business can run more efficiently. Before, things were reactive and inconsistent. Now, there’s a solid structure that supports growth and makes day-to-day operations smoother. One of the hardest challenges I faced was hiring. I had never done it before and honestly didn’t know where to start. With Ryan’s leadership, I gained the confidence to approach the process, make decisions, and trust myself as a leader. It felt like moving from hesitation to ownership. If I were having a pint with someone, thinking about working with Outcomes. Not Ideas., I’d tell them to expect real accountability and tough questions. They don’t let you skate by — they push you to be honest with yourself and your business. It’s uncomfortable at times, but exactly what you need to move forward.
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Cam MacDougall - Founder, CEO | Inbodied Performance
Ryan is an absolute all-star. Never have I ever experienced a branding journey like the one I took with him and his team. His ability to take my story, my business, my desired impact and my vibe and blend it into a tangible and scalable message and image was a display of mastery. I recommend Outcomes. Not Ideas. to all of my friends, colleagues and associates because you will not find another human out there that brings the same raw, real, honest integrity to the plate... Especially one that will match it with the talent.
Working with Ryan is not a marketing or branding experience; it's an act of him pulling the soul out of your business and leveraging it to accomplish all of your personal and professional goals. I cannot recommend this man enough. Thanks, Ry, you're a master of your craft. -
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Paul Piche - Founder, Real Estate Agent | Paul Piche Realty
Working with the team at Outcomes. Not Ideas. exceeded my expectations. I started this journey with the assumption that they would take care of the basic branding needs that my business required. What I didn’t realize was that I would come away with a brand that I was so proud to showcase. From the first point of contact all the way to through this process, I felt taken care of. The team took all the aspects of my business and brought it to life in a way that I never could and the only way that was possible was through a thorough discovery process. The team wanted to know where I came from, who I was and how I ran my business. From this point on the team worked tirelessly to give my business what it needed in a timeline that I didn’t think was possible. If anyone out there is looking for help in this space, then you couldn’t be in better hands. They are attentive, patient, hardworking and have a deep knowledge of what it takes to build a successful brand that speaks to who you are. I will recommend this team to my entire network. Thank you again. Keep putting your clients first!
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Jordan Kallman - Founder, CEO | The Social Concierge Agency
Ryan is the consummate professional. Through the years and over many projects, I have come to know him as an extremely dedicated individual with a sharp focus on harmonious outcomes and positive results. Ryan's ability to carefully listen to the needs of a project, combines flawlessly with his smart, actionable and strategic approach at every stage of the game. He is a dream to collaborate with, and I not only recommend him without hesitation, but I also look forward to many more exciting projects with him on our team.
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Mikaela Karram Hokanson - Founder, CEO | Talk Mental To Me
It is not often that you come across a dynamic person such as Ryan who has the ability to resonate so well with the people he is working with. In the last 6 months of working with him, he has helped me take my business to the next level. Ryan was able to ask me direct, tough questions and help me work through to find the answers. As a business owner, it can be a struggle figuring out your ‘why’, and Ryan was able to help me with that. He did his homework on my brand and others that are similar to mine and was able to offer me exponential support. I can say with confidence that working with Ryan has changed my brand for the better.
You’ve got a question. We’ve got an answer.
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If you're a service business doing $250K to $20M and your sales and marketing aren't working together the way they should, yes.
Every business is unique. But the fundamentals of a strategic foundation, marketing, and sales aren't.
The application is tailored to your business. The outcome is always the same - sell & earn more.
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The Complexity Audit is free. The Outcome Workshop is $2,950 virtually; in-person is scoped per client.
The Story to Sales Program starts at $5,000/month with 3-12 month engagements.
Expert Training & Development is scoped and priced per client.
We're direct about money and customize each engagement to you and your business.
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Depends on where you start.
Some clients are in sales and marketing execution within weeks.
Others need the strategic foundation work first.
Most see measurable improvement in revenue, pipeline, and confidence within 90 days.
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Most have. That's why we don't operate like agencies or freelancers. No decks. No ideas without execution.
No advice from the sidelines. We're in the work with you.
Our job isn't to make more work, it's to simplify your sales and marketing so you can sell and earn more.
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Like having a Partner in Crime.
Direct. Honest. In your corner. Weekly calls. WhatsApp access between.
We talk about the core foundation and business. Get into the weeds on your marketing.
Obsess over the fine details within the art and science of sales.
Simplify the money game. Make sense of the people side of things.
We get into the stuff no one else wants to touch.
It's always confidential - and we don't disappear when it gets hard. That's when we lean in.
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Yes. It's core to the work. We help you see the value you deliver, price it right, talk about it, and sell it without flinching. Most service companies are undercharging. We fix that.
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Yes, think training and development, not “business coaching.”
We work directly with you, your teams, and individuals to make sure everyone who touches sales and marketing shows up like the expert they need to be.
Your people are your biggest asset and your biggest risk.
We raise performance - so they show up like the sales and marketing experts your business needs.
If you’ve read this far, you’re ready to simplify your sales and marketing.
Start with the Sales & Marketing Complexity Audit.
In under 10 minutes, you'll see exactly what’s keeping your sales and marketing from working..
Then, book your 45-minute Strategy Call, on us, to talk through your results and see how we can help.
A clear story. Simple mktg. Expert selling.
That’s how you sell & earn more.
Get started by taking the Sales & Marketing Complexity Audit today.
New Business:
Email: ryan@outcomesnotideas.com
Tel: (778) 985 - 7555
LinkedIn: Ryan Anthony