We make selling easy for professional service firms and solopreneurs.
We're a sales consultancy for the thinkers. The big brains. The experts at what they do who struggle with sales. We make selling easy by simplifying the problem you solve, how you talk about your solution, and how to close.
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We work with professional service companies and solopreneurs.
If that’s you -
You're experts at what you do. The kind of person/company that's forgotten more than most will ever learn about the subject and industry you specialize in.
But you have a problem. Sales isn't your expertise. So you're leaving deals, new business opportunities, and earnings on the table.
You love being in the work. Solving problems. Helping your customers. But selling? That's where you need help.
What you do is valuable. And once you clarify the problem you solve, simplify how you talk about your solution, and learn to close like an expert, selling becomes easy.
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This is how we make selling easy. A three-phase formula built for professional service firms and experts.
First, we clarify the problem you solve. We get clear on the problem, the customer, and what makes your solution unique. Then turn that into a story you can sell with.
Second, we simplify how you talk about your solution. We shape that story across your marketing, your messaging, and the way you talk about the work. So you're positioned as the expert. In market and in conversation with your customers.
Last, we get you closing like an expert. A sales process that fits your brand and the value you create in your customers' lives. So you and your team stop pitching. Stop trying to convince. And start having expert sales conversations that make closing easy.
Three phases. One outcome. This is where selling becomes easy.
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You're working with a dedicated expert in the work with you to make selling easy.
The kind who thinks through your customer's eyes. Who understands the game of marketing. Who's obsessed with simplicity.
If you're looking for "business coaching" from the sidelines, we're not the right fit. If you're ready to start showing up like the expert you are, confident in how you sell, we are.
15+ years inside sales and marketing for businesses like yours. Global brands to founder-led companies building from scratch. The part of your business you need help with? We've spent a career mastering it.
And everything goes back to one outcome. Help you sell & earn more for the problems you solve and value you create for your customers.
You know how you’re selling isn’t working. That’s what we are here to fix.
The Selling Made Easy Audit shows you exactly where you’re getting stuck.
10 minutes. Free. Then, book your 45-minute strategy call to discuss your results.
Sales doesn’t need to be so complex. Here’s why you’re stuck.
Every business is unique, but the reason selling is so difficult traces back to one, two, or all three of these areas.
1. The problem you solve isn’t clear.
You're unsure or undecided on the problem your business actually solves, and who you want to solve it for. So you're trying to sell to everyone. You don't have a clear story to sell with. You're probably undercharging. And selling stays harder than it needs to be.
2. How you talk about your solution isn’t simple.
When you do talk about the work, it comes out the way an expert would say it. Industry language. Jargon. Your marketing is either confusing or not doing its job. It's not telling the story the way your customer sees their problem or describes it. So your message doesn't land. Customers don't connect what you sell to what they need.
3. You aren’t closing.
There's no real sales process, or you're not showing up like the expert in sales conversations. So you're pitching and trying to convince customers to buy instead of having simple conversations that make it easy to close. Deals stall. Closing takes too long. You might even be discounting to win the sale. And revenue feels like a guessing game.
The first step? Find out which one is keeping you stuck.
Here's how we make selling easy.
The Sell & Earn More Formula™
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A three-phase formula that makes selling easy. It clarifies the problem you solve, simplifies how you talk about your solution, and gets you closing like an expert.
Built for founders and CEOs of professional service firms who are great at the work but need help with sales.
Three phases. One outcome: sell & earn more.
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You can't sell what you can't clearly explain.
We get clear on the problem you solve, who you solve it for, and what makes your solution unique. Then we make sure your offers are easy to buy and priced for the value you deliver.
Clarity on the problem you solve and who you solve it for
A unique solution that gives customers a reason to choose you
Offers that are simple to sell
Pricing that reflects your value
The Result: A clear story to sell with. Offers that are easy to buy. Pricing that reflects your value. The foundation to start selling.
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With the problem clear, we shape how you talk about the problem you solve through your solution.
We take the story from Phase 1 and shape it across your marketing, your messaging, and the way you and your team talk about the problem you solve for your customer. So you're positioned as the expert, in market and in conversations with the customers you want to do business with.
A brand and message that translates what you do into what your customer is looking for
Content that tells the story and builds trust before the first conversation
A channel strategy built around where your customers are and how to get them to engage with your brand
A budget built around what it takes to acquire your ideal customers
The Result: Your story is clear. Your message lands. Sales is set up to close.
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With Phase 1 and Phase 2 doing their job, you're in a position to close. This is where selling gets easy.
A business development plan and pipeline that produces predictable revenue
A sales conversation process from discovery to close
Expert sales training - no pitching, no discounting, how to handle objections
Proposals and deal reviews that shorten the cycle and increase deal size
The Result: Sales and marketing working as one. Conversations converting. Deals closing. Revenue predictable. Profit measurable. You're selling & earning more.
Every month selling stays this hard is a month of revenue and profit left on the table.
Ready to see what's keeping you from selling & earning more?
Here’s how we work together to make selling easy.
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10 minutes. This will show you exactly what’s keeping your business from selling & earning more.
Then book your 45-minute call to walk through what we find and decide what to do next.
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This is where we get under the hood.
We've already reviewed your audit, your financials, your marketing, and where your sales are at. The workshop goes deep from the moment we sit down.
By the end, you walk away with your Sell & Earn More Outcome Formula™, your 12-month plan across three pillars: the problem you solve, how you talk about your solution, and how you close. The work, the numbers, the month-by-month sequence.
For some, that's the answer. They take it and run.
For others, that's where Step 3 begins.
Virtual Workshop: Starts at $4,950
1-Day or 2-Day+ Workshop: Custom pricing
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The plan from the Outcome Workshop gets built into your business.
We work it phase by phase - clarifying the problem you solve, simplifying how you talk about your solution, and getting you closing like an expert.
A 90-day engagement, in the work with you and your team. Guiding the work. Making sure it's adopted. Making sure it's simple enough that everyone gets it. Because what we're building has to last.
By the end, it's all rolled into your Sell & Earn More Playbook™. The story is clear. You're talking about your solution the way your customer needs to hear it. Your team is closing. The three things that brought you here are solved. And you're selling & earning more.
Starting at $4,950/month.
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The Playbook is built. The system is installed. The team is aligned.
But you're not just focused on selling. You're running everything. Operations. Marketing. People. Finance. Clients. Some days, selling gets the time it deserves. Most days, it gets whatever's left.
This is where we stay in your corner.
A 90-day partnership to keep sales easy. Weekly calls, in the work with you. Direct access between calls when a deal, a decision, or a conversation needs a second set of eyes.
We sit in on the deals with you. We make sure marketing is doing its job, making selling easier. We roleplay sales conversations. We make sure you and your team show up like the experts to close.
By the end, the Playbook isn't sitting on a shelf. It's running. Sales is easier. Because you've got a partner in your corner who knows your business and is in it with you.
Starting at $3,950/month. Three-month minimum.
The first step takes 10 minutes.
See exactly where you’re stuck when it comes to selling & earning more.
Take it today.
This is why we do what we do.
The clients we work with are thinkers. Doers. Experts. Big brains. They've built businesses on what they know how to do better than anyone else.
The problem they solve is real. The work is great. But selling what they do? That's a different story.
Most of our clients just haven't been taught how. Or it's not something that comes naturally. Or they know what they do so well, they can't explain it simply.
We get it. We've been there.
When you sell IP. When you sell thinking. When you're delivering real change, real outcomes. Selling it can feel impossible. Because you know too much. Because the work is more nuanced than a one-liner. Because explaining it the way you see it isn't how a customer needs to hear it.
15+ years inside sales and marketing for businesses just like yours.
Not advising from the sidelines. Inside. Leading brands. Carrying a sales bag. Sitting with founders in their offices. Going through P&Ls. Closing deals across global brands, professional services, and founder-led companies building from scratch.
The same thing kept showing up.
Experts at the work. Stuck on how to sell what they do, charge what they're worth, and show up like the experts they already are.
And the help they were getting was fragmented. Sales coaches who couldn't speak marketing. Business coaches who'd never run a business. Freelancers handing over decks that never got used. People selling ideas instead of getting in the work to deliver the outcome.
So we built what they actually needed.
One partner. One formula. In the work with you. Until sales is easy.
We understand the kind of expert help you’re looking for. Here’s how we get started.
We work with great brands.
“I wanted to officially welcome you to the JD brand! Congratulations on a successful pitch for the Jack Daniels business in support of our recruitment efforts and affinity building among LDA to 24YO across Canada. You were specifically being brought on to reshape what was once called our National Campus Program to make Jack meaningfully distinct (From Jager/Jameson) and a brand that LDA - 24YO ultimately consider and purchase. Well done!
— Nicole Olivia, Senior Brand Manager, Canada. Industry: Beverage Alcohol
“Working with Outcomes. Not Ideas. has been integral because they’ve been able to bring an outside perspective, take the time to really understand what we do, analyze the brand and come up with creative that fits the brand really well. Having something put back to us from someone else’s point of view has been really helpful for us to discuss the ways in which we want to profile our company.”
— Daniel LePage, Director of Marketing, Canada. Industry: Automotive
It’s been a pleasure dealing with Outcomes. Not Ideas. during the process of building our brand. The team have been thorough and on point in every aspect of the process. They have been prompt, and everything has been well documented. I couldn’t have asked for a better experience. My team and I are excited to continue to shape our brand and advertising needs with the team. I would recommend them to anyone looking for design, brand and marketing, who has an understanding of what a small business requires to succeed.”
— Victor Meira, Founder & CEO, Canada. Industry: Audio Installation
“Outcomes. Not Ideas. cares about our brand as their own. They did a great job in helping launch our brand and deliver excellent client service. They not only created beautiful multimedia assets, which we continue to use till today, but they also told authentic stories behind the brand. They were a big part of our success in the brand launch journey in the new city.”
—Cissy Chen, Founder & CEO, Vancouver, BC. Industry: Health & Wellness
From those we’ve helped sell & earn more.
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Adrian Duke - Founder, Chief Designer Officer | IX Labs Inc.
I had the pleasure of working with Ryan and his team at Outcomes. Not Ideas, and I couldn’t be more impressed. Ryan’s ability to cut through the noise and get to the heart of a strategy is unmatched. He takes the time to truly understand your business and vision, then crafts solutions that are both practical and impactful. What really stands out about Ryan is how approachable and hands-on he is throughout the entire process. He’s not just a consultant; he’s a partner who genuinely cares about the success of his clients. His clear, actionable insights helped guide our branding and strategy in a direction that has made a real difference. If you’re looking for someone who combines strategic brilliance with a down-to-earth, collaborative approach, I HIGHLY recommend Ryan and his team at Outcomes. Not Ideas.
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Chris Carroll - General Manager & SVP, Freight Club | Subsidiary of Cymax Group
When we first collaborated with Outcomes. Not Ideas., their immediate understanding stood out. Our product was initially just a concept outlined in a PowerPoint and some spreadsheets. Now, thanks to their stewardship, we possess a distinct brand, a resonant message, and a product identity that is consistently reflected throughout our team, platform, and messaging, which we are proud of. Ryan's dynamism, coupled with his knack for gathering insights, fosters a conducive atmosphere for brainstorming and shaping ideas. The net result: a simple yet definitive brand message, and a comprehensive "playbook" that we live by. Thanks, Ryan.
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Danielle Christensen - Director, Development & Community Relations | Meadowridge School
Our team wanted to create a video piece that we could share with our entire school community about reuniting back at school after months of being off because of the COVID-19 pandemic. The moment we reached out to Outcomes. Not Ideas, and they were super responsive, friendly and eager to help. Ryan and his team guided us through the whole project, growing it from a simple idea to a finished product that was sincere, heartfelt and impactful - something that really captured the community/family feel we have at Meadowridge School. They definitely took the time to understand our culture and values to ensure they could deliver a successful end result. We were extremely pleased with the outcome of their work, their professionalism, and how much they care. We will certainly be looking to hire Outcomes. Not Ideas. for more storytelling and video projects.
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Louis To - Director of Sales | Mark Anthony Brewing Canada
I would highly recommend Ryan for any new or established business looking to create a brand that is truly relevant to its consumers. His approach to brand management and creation is straightforward and to the point. He can analyze a brand and then effectively communicate that brand message to any consumer demographic. I have personally seen many brands that he has managed grow beyond expectations. He’s your go-to guy when it comes to problem-solving, content creation and creative strategy.
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Shannon Pearson - Founder, People & Culture Leader | ReformIQ
In working with Ryan and his team at Outcomes. Not Ideas, and one exercise in particular hit me hard, what I now call the “killing exercise.” It was a wake-up call both personally and professionally. It forced me to confront the truth that everything I do has a cost; the real question is whether that cost is worth it, and if so, why. That single shift in thinking changed how I evaluate decisions, priorities, and purpose. What stood out most was the radical honesty of the process. You don’t just get frameworks, you get a mirror. You leave with a reality check that reminds you this is all on you. The methods and tools only work if you do. That clarity has stayed with me ever since.
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Jufar Lai - Founder, CEO | Elefun Play Center
Working with Outcomes, Not Ideas has helped solidify the brand, operations, and offerings at Elefun Play Center. Having everything organized and simplified has completely changed how my first business now operates. Working with Ryan has helped shape the entirety of my business. He was able to fix my biggest hiccups and guided me by focusing and simplifying both the business and the brand. If you need support in identifying gaps and finding the drive to succeed in your business, Outcomes. Not Ideas. would be a great partner to have.
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Trevor Converse - Founder | Atlas Irrigation Ltd.
The biggest win has been starting from the ground up — building systems and processes so the business can run more efficiently. Before, things were reactive and inconsistent. Now, there’s a solid structure that supports growth and makes day-to-day operations smoother. One of the hardest challenges I faced was hiring. I had never done it before and honestly didn’t know where to start. With Ryan’s leadership, I gained the confidence to approach the process, make decisions, and trust myself as a leader. It felt like moving from hesitation to ownership. If I were having a pint with someone, thinking about working with Outcomes. Not Ideas., I’d tell them to expect real accountability and tough questions. They don’t let you skate by — they push you to be honest with yourself and your business. It’s uncomfortable at times, but exactly what you need to move forward.
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Cam MacDougall - Founder, CEO | Inbodied Performance
Ryan is an absolute all-star. Never have I ever experienced a branding journey like the one I took with him and his team. His ability to take my story, my business, my desired impact and my vibe and blend it into a tangible and scalable message and image was a display of mastery. I recommend Outcomes. Not Ideas. to all of my friends, colleagues and associates because you will not find another human out there that brings the same raw, real, honest integrity to the plate... Especially one that will match it with the talent.
Working with Ryan is not a marketing or branding experience; it's an act of him pulling the soul out of your business and leveraging it to accomplish all of your personal and professional goals. I cannot recommend this man enough. Thanks, Ry, you're a master of your craft. -
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Paul Piche - Founder, Real Estate Agent | Paul Piche Realty
Working with the team at Outcomes. Not Ideas. exceeded my expectations. I started this journey with the assumption that they would take care of the basic branding needs that my business required. What I didn’t realize was that I would come away with a brand that I was so proud to showcase. From the first point of contact all the way to through this process, I felt taken care of. The team took all the aspects of my business and brought it to life in a way that I never could and the only way that was possible was through a thorough discovery process. The team wanted to know where I came from, who I was and how I ran my business. From this point on the team worked tirelessly to give my business what it needed in a timeline that I didn’t think was possible. If anyone out there is looking for help in this space, then you couldn’t be in better hands. They are attentive, patient, hardworking and have a deep knowledge of what it takes to build a successful brand that speaks to who you are. I will recommend this team to my entire network. Thank you again. Keep putting your clients first!
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Jordan Kallman - Founder, CEO | The Social Concierge Agency
Ryan is the consummate professional. Through the years and over many projects, I have come to know him as an extremely dedicated individual with a sharp focus on harmonious outcomes and positive results. Ryan's ability to carefully listen to the needs of a project, combines flawlessly with his smart, actionable and strategic approach at every stage of the game. He is a dream to collaborate with, and I not only recommend him without hesitation, but I also look forward to many more exciting projects with him on our team.
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Mikaela Karram Hokanson - Founder, CEO | Talk Mental To Me
It is not often that you come across a dynamic person such as Ryan who has the ability to resonate so well with the people he is working with. In the last 6 months of working with him, he has helped me take my business to the next level. Ryan was able to ask me direct, tough questions and help me work through to find the answers. As a business owner, it can be a struggle figuring out your ‘why’, and Ryan was able to help me with that. He did his homework on my brand and others that are similar to mine and was able to offer me exponential support. I can say with confidence that working with Ryan has changed my brand for the better.
You’ve got a question. We’ve got an answer.
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If you run a professional service firm doing between $250K to $20M in revenue, and need help with how you sell and close, yes.
We adapt the formula to your business, but the outcome stays the same. Getting you to sell & earn more.
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The Selling Made Easy Audit is free.
The Outcome Workshop starts at $4,950 virtually. In-person is scoped per client.
Installing the Sell & Earn More Formula™ Into Your Business starts at $4,950/month. 90-day engagement.
The Partner in Crime Program starts at $3,950/month. Three-month minimum.
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Depends on where you start.
Some are ready to execute on sales right away. Others need to clarify the problem they solve and simplify how they talk about it.
Most see measurable improvement in pipeline, revenue, and margin within the first 60 days.
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Most have. That's why we don't operate like business coaches or freelancers.
No decks. No ideas without execution. No advice from the sidelines.
We're in the work with you. Not above it.
Our job isn't to make more work for you. It's to clarify the problem you solve, simplify how you talk about your solution, and get you closing like an expert. So you sell & earn more.
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Like having a Partner in Crime.
Direct. Honest. In your corner. Weekly calls. WhatsApp access between.
We talk about the problem you solve. Get into the weeds on how you talk about your solution. Obsess over the art and science of selling. Simplify the money game. Make sense of the people side of things.
We get into the stuff no one else wants to touch.
It's always confidential. And we don't disappear when it gets hard. That's when we lean in.
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Yes. It's core to the work.
We help you see the value you deliver, price it right, tell the story behind it, and sell it without flinching.
Most professional service firms are undercharging. We fix that.
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Yes. Think training and development. Not "business coaching."
We work directly with you, your salespeople, your marketing team, and anyone else who touches selling. Until they show up and sell like the experts your business needs them to be.
Your people are your biggest asset and your biggest risk.
We work with you to raise performance, simplify how you talk about your solution, and help you find the confidence needed to show up and sell like the expert you already are.
If you’ve read this far, you’re ready to fix your sales problem.
Start with the Selling Made Easy Audit.
In under 10 minutes, you'll see exactly what’s keeping you from selling & earning more.
Then book your 45-minute Strategy Call to talk through your results and see how we can help.
You’re experts at what you do. It’s now time to start selling like it.
Get started by taking the Selling Made Easy Audit today.
New Business:
Email: ryan@outcomesnotideas.com
Tel: (778) 985 - 7555
LinkedIn: Ryan Anthony