This is how you sell a $40,000 design program.
The IDEA School of Design isn't just a design program. It's a launchpad for the next generation of creative professionals, with tuition over $40,000 per student.
Client: IDEA School of Design, Capilano University
Industry: Education
Market: Vancouver, BC
What we did: Strategy, planning, marketing & storytelling
01 The problem
A premium price needs a premium story.
IDEA is a premium education built to connect students with the industry from day one. At that price, a brochure and a list of courses won't sell it. Students and parents need to see the world they're buying into.
02 What we did
One story. One world to belong to.
We simplified their strategy and positioned the school as more than a place to study. It's a world students want to belong to. Through one powerful video, we told a story that captured the creative energy, credibility and ambition that make IDEA different. From concept and scripting to production and post, we built a storytelling system that did more than inform. It immersed.
03 The result
Curiosity, turned into demand.
A long-term brand and marketing driver that attracted top-tier applicants, strengthened IDEA's reputation with agencies and creative leaders, and turned curiosity into demand. This is how you sell the future of a design professional, not just a program.
The number: $40K+ tuition per student
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