Selling out the fanciest derby day in Vancouver.
The Deighton Cup didn't need more ideas. It needed a system that sold tickets.
Client: The Deighton Cup
Industry: Events & Causes
Market: Vancouver, BC
What we did: Strategy, offer, brand, marketing, team & sales
01 The problem
Growth needs a system.
As the event expanded, the team needed to grow attendance and drive digital sales. They needed one program that connected social, influencer marketing and digital campaigns, and sold tickets.
02 What we did
Before, during and after race day.
Over two years, we sharpened the Deighton Cup's positioning, strengthened its brand equity and drove ticket revenue. We created fresh content, built influencer partnerships and ran pre, during and post-event campaigns that kept the buzz going well beyond race day.
03 The result
Sold out. Then built to repeat.
A sold-out event with national visibility, and digital systems that keep driving demand year after year. Once it was built, it was there to rinse and repeat. This is how you turn an event into an experience, and an experience into a brand that sells & earns more.
The number: Sold out
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