Telling a 50-year story that still sells.
Lordco wanted to grow without losing what made them successful.
Client: Lordco Auto Parts
Industry: Retail & Consumer
Market: Western Canada
What we did: Strategy, offer, brand, marketing, team & sales
01 The problem
Grow without losing who you are.
Lordco was expanding into a world-class head office and delivery centre. They wanted to grow without losing their family values, small business roots and genuine connection with customers.
02 What we did
A story true to its roots.
We worked with leadership and marketing to simplify how they told their story as they scaled across Western Canada. Approaching their 50th anniversary, we built a storytelling system through photography, video and content strategy that celebrated their legacy and positioned them for what's next.
03 The result
Growing, and still grounded.
A brand voice with authenticity and ambition that resonated with customers and set the tone for Lordco's next chapter. This is how you grow with purpose, and sell & earn more by staying true to who you are.
The number: 50 years strong
Next story
Building a betting brand Canadians are proud of. (OfficePools, now OPBets)
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