Building a betting brand Canadians are proud of.
OfficePools had 25 years of loyal fans. Then DraftKings and FanDuel showed up.
Client: OfficePools, now OPBets
Industry: Sports & Entertainment
Market: Canada
What we did: Strategy, offer, brand, marketing & sales
01 The problem
Loyal fans. Louder competitors.
For over 25 years, OfficePools was the go-to for Canadian sports fans. Then the industry giants moved in with bigger budgets and louder offers. Standing still meant getting outsold on its home ice.
02 What we did
One brand. One offer. One story.
We worked with leadership and the digital team to define what made the platform worth choosing: passion for sport, a better fan experience and Canadian pride. Then we built OPBets around it, from the name to the offer to how the team sells it.
03 The result
Relatable. Competitive. Built to sell.
No gimmicks. No pressure. A brand that feels like home for fans who play for pride, and a clear system the team can sell from across every click, scroll and screen.
The number: 25+ years of fans
Next story
Selling a $30,000-a-year decision. (Meadowridge School)
Your story's next.
See exactly where your sales are leaking, in 5 minutes.