Making a confused winery bold again.
Four rebrands in less than a decade. The brand needed more than a facelift.
Client: Red Rooster, Andrew Peller
Industry: Beverage
Market: British Columbia
What we did: Strategy, brand, marketing, storytelling & sales
01 The problem
An aging audience. A lost direction.
Red Rooster's core audience was aging out. After four rebrands in less than a decade, the business and team needed to find their direction, attitude and relevance.
02 What we did
Make Red Rooster bold again.
We simplified the strategy, clarified the positioning and built a story that bridged heritage with edge. No predictable product shots. No generic copy. We rebuilt the brand identity and storytelling system across marketing, retail and on-premise to empower the sales team to drive listings and volume.
03 The result
Stopped blending in.
A modern brand that feels confident, youthful and alive, speaking directly to the next generation of wine drinkers. Red Rooster started standing out, ready to sell & earn more with attitude.
The number: 4 rebrands. Then this.
Next story
This is how you sell a $40,000 design program. (IDEA School of Design, Capilano University)
Your story's next.
See exactly where your sales are leaking, in 5 minutes.